22A - Elevator Pitch 3

1.) https://youtu.be/dNZzXd9llo4


2.) My last elevator pitch was different from my first one. This one I was able to improve on. I realized that I did not talk about price or exactly what I was selling.

3.) This pitch I decided to list the price and what I was directly selling. I also did not have a lot of emotion last pitch. It is hard to talk like you are talking to someone when there is not a direct person in front of you. I also recorded in better lighting this time.

21A - Reading Reflection NO. 2

I read the book, The Art of Social Media: Power Tips for Power Users, by Guy Kawasaki

1.) The general theme of this book is explaining how a business can utilize social media. Social media has more than a billion users world wide. Understanding how to reach these users can be beneficial for a firm. The book points out that while there is many social media users many business' do not no how to reach the users or their target market on these platforms.

2.) This book teaches similar issues and ways of thinking of what is being taught in ENT3003. For example, in class we learned that the best elevator pitch should be 90 seconds or less. In this book it says the best post should have few words to get the message across. Get to the point right away. The book say keep written content under 1000 words. Kawasaki says it is best to make social media content visual an engaging. He also says the title of a post is crucial and one of the most important things. This is similar to what we are learning about elevator pitches. If you do not hook the people about the product or service in the beginning you most likely lost the customer.

3.) Kawasaki says a business should post content that their audience would post and share. The post has to be have purpose and really understand the audience. My exercise for this class would be to find your audience related to your business idea through  interviews, and find out how the navigate on social media. Find out information such as what platforms they use the most and at what times. What do they like and what do they not like. If a business does not no its audience then its post will just be blown by.

4.) The best thing I learned from this book is that businesses do not just need to focus on creating content. They need to focus on content creation. Content curation is just as important and sometimes more important than content creation.   

20a - Growing Your Social Capital

Part 1

1.) Christina Morales. Engagement management editing at the Independent Alligator. Has been at the Alligator for four semesters.

2.) Domain expert

3.) I have a friend who is a Public Relations major at the University of Florida. He connected me to Christina Morales.

4.) Taught me how to use Hootsuite, a social media scheduling platform. I was able to get a free course in the platform and receive a marketing certification.

5.)   Christina Morales can connect me to communication industry professionals that she networks with. She can also give me access to resources to resource she has used to enhance her ability in social media. Provide free lessons on topics. 


Part 2

1.) Zhifeng Gao. He is a graduate professor. His specialty is in marketing and consumer behavior. 

2.) Market Expert

3.) I am a food and resource economics major and my adviser suggested me to schedule a meeting with him.

4.) He showed me the best way to calculate data and how he researches consumer behavior. He is an expert in consumer behavior and really knows how to point out peoples preferences. 

5.) Zhifeng can help me come up with case studies so I can better understand my customers and the people I am selling to.


Part 3 

1.) Charlie Rickie. Workers for a radio station in Gainesville and specializes in advertisement. Charlie broadcasts many Gainesville companies on the air 

2.) Supplier

3.)  I found this person through the internship I currently have. I have worked with him in the past when I want him to run an add for the business I am working for.

4.) I pitched to him my idea and explained to him how I want to help market for smaller businesses. 

5.) Charles can help connect me to smaller businesses in the Gainesville area that he already has connections with. I in return can help him by helping smaller businesses run adds on the radio. 


Reflection: Networking and keeping connections is important in the business world. Running ideas off others benefits both parties. I personally learn a lot by learning through other people's experience. This networking was different from what I have experienced in the past. Most of my previous business communication was to get a job not start a business. 

19a - Idea Napkin 2

You: My name is Tyler Pratt. I am a junior at the University of Florida majoring in Food and Resource Economics with a specialization in marketing and management. I am also pursuing a minor in Business Administration. I have a talent with marketing. I am currently involved with the American Marketing Association. Last semester with AMA, I worked on a marketing project with Yin and Yang Apparel, a startup street wear and music festival clothing company. This semester I have a marketing internship with a local craft beer store and restaurant. I am running all the social media platforms and helping raise awareness of the company. I believe with my skills in marketing and promoting business's on social media will help me launch my B2B small business digital marketing company. My business would introduce me to many different people and cultures.

What are you offering and who I am offering it to:  I am offering a digital marketing service for small businesses. I understand the importance of social media and how it helps the brand of many businesses. Small businesses do not have the time to schedule online campaigns. I am offering a service for small and local businesses to expand or improve their marketing. When their businesses succeeds my business succeeds. I will be giving local businesses my marketing skills. The firms product and message will be received by the consumers in the best way possible.

Why I care: I believe small and local businesses play an important role in the community. They are also vital to the economy. As an economics major I would argue small businesses and competition is a lot better than having only a few big corporations taking over the market. Big corporations have money to spend on big marketing campaigns that small businesses do not have. Running a good campaign does not take millions to make and I will assist smaller businesses in making good quality and affordable campaigns.

Core Competencies: Their are many digital marketing business out their today. However, this one is different because it will focus on the local community and be a lot more personable. Digital marketing businesses today will be located in LA but helping businesses in Scranton. I will make sure to really understand the community I am selling to.

Summary:  The five elements do fit together. My business concept is  related to my major, club and internship. I believe I have learned key concepts and tools to help grow a business. Being able to know what I am offering and who it is for is important. I can be offering something that is really good. However, if I am not offering it to the right person it is bound to fail. I do not have experience with how running a B2B, which would be my week point. I need to know how to finance and budget.

Feedback: I changed my original business idea. From the feedback I saw how I had the marketing skills to start a business and know how to use social media well. I also discovered that the printing app would help need that many college students struggle with. While I saw some potential in the printing app I was not confident and do not much knowledge about apps from a business perspective.

       

17a- Elevator Pitch NO. 2

https://www.youtube.com/watch?v=80_QLyVDLj8&feature=youtu.be

2.) Reflection: My first elevator pitch I had a good idea but not a business around it. I changed my idea to something different from what I originally had. People found my idea as a problem that could be fixed. I just didn't know how it could make money or how to best sell it.

3.) I changed my idea to social media marketing which is a problem many small businesses had. I had a direct customer this time and knew who to talk to and sell.

18a - Create A Customer Avatar

My customer Avatar is a 48-year-old man who lives in Chicago, Illinois, a city that has many small businesses. He has two kids and a wife, who is an accountant for a big firm in Chicago   His oldest son goes to an all-boys Jesuit high school and younger son goes to a public middle school. The family owns two economy cars. One is a white 2015 Toyota Camry and the other 2014 Hyundai Santa Fe. The cars are shared between the family members who commute to work usually by Chicago public transportation.

He has two best friends that he met when he was a child. In his free time, he loves to watch sports. His favorite sports team is the Chicago Cubs. He also loves old movies and his two favorite movies are Rocky and Taxi Driver. He likes some modern television and movies but mainly sticks to stuff that he grew up with. Keeping up with new technology is not his strength and barely uses social media.  

For the most part he is busy with work but on occasion he finds time for vacation. He has been out of the country two times in his life.

What I have in common: I really love traveling and checking out old classic MLB stadiums. This past summer I went to Boston and watched a game in Fenway Park. In the future I plan on going to Chicago and watching a baseball game in Wrigley Field. I also keep in touch with a few of my friends who I grew up with as a young child. I think we both share an interest in living in big cities. The reason for this is because big cities have many job opportunities and growth.

16a - What's your secret sauce

Five things that make me different

1.)    I am deliberative and careful in what I do

2.)    I am learner and thrive off learning new things

3.)    I am disciplined and am always listening to others

4.)    I have believe and will not quite on my projects and people I care about

5.)    I am responsible and take everything I do serious

Christina – Tyler is funny and has funny jokes and likes to cook. He cooks very well. The most unique thing is that he is very nice and cares about everybody and not just himself.

Dad – The thing that makes Tyler different is that he doesn’t let things bother him. He like new things and is always taking new approaches in life. He is very bold.

Mom – What makes you stand out of people your age is that you do not expect things to come easy. You have a great work ethic. You do not give up even when things are hard.

Jake -  Great vision, good guy, and funny. Expects the best out of everyone.

William – Tyler is an amazing cook. Responsible and trust worthy. He will get the job done every time.

Link to recordings - https://soundcloud.com/tyler-russell-pratt

Reflection – I was not to surprised by the responses. I consider myself to be a hard worker and disciplined person. I do not see myself as that funny but the people who I am closest to do. I thought it was funny how many of them said they loved my cooking. Cooking is one of my favorite hobbies. I do not like to be boastful but I can agree that I am an excellent chef.

15a - Figure Out Buyer Behavior NO. 2

I have changed by business idea completely. I have found and discovered a new opportunity. Social media marketing for small businesses that do not have an active on social media.

First interview was with an employee at ReQuest Physical Therapy

This small business does have employees who post on social media accounts such as Facebook and Instagram. However, they do not have a person who focuses on their media accounts. The manager of ReQuest Physical Therapy would really like for someone to run their social accounts but it is not a full-time job and the big media companies charge to much. This business has hired third party businesses or people to help them out such a photographer. However, the photographer is not invested heavily in the ReQuest Therapy so could careless on the company’s performance. This owner likes investing in people who are invested in him also. He says it has to work both ways. Effort goes along way.

Second Interview was with the owner of Flacos

This is a small local Cuban restaurant is located in downtown Gainesville. The owner likes to use social media to post about her pastries she has made so customers should come in. She would spend money on a marketing campaign or a business to run her social accounts at a reasonable price. She has realized that being active on social media has helped bring awareness to the restaurant. Paying for advertisements for a small business especially for a restaurant can be challenging according to her. When she works with another business, B2B, loyalty and honesty is the number one thing she looks for. She needs to trust the other person and business.

Third Interview was with the owner Crafty Bastards Restaurant

I got the most information out of this interview. The owner of this restaurant really understands the importance of social media and advertisement. She works with other businesses to help her grow all the time. She has noticed that some of the businesses she hires for advertisement do not keep up with technology. She likes working with people who are strongly motivated and responsible. When she sees strong social media engagement, she see more growth in the business. She wants to invest more time in it but doesn’t have the time as a small business owner. She thinks she would benefit if someone showed here data explaining trends of what is working and not working in marketing.  

Conclusion: Small businesses are conservative on spending money on other businesses. However, they do need the help. Small businesses see the importance of social media. They believe a strong social media presence helps their business grow.