Monday, March 11, 2019

18a - Create A Customer Avatar

My customer Avatar is a 48-year-old man who lives in Chicago, Illinois, a city that has many small businesses. He has two kids and a wife, who is an accountant for a big firm in Chicago   His oldest son goes to an all-boys Jesuit high school and younger son goes to a public middle school. The family owns two economy cars. One is a white 2015 Toyota Camry and the other 2014 Hyundai Santa Fe. The cars are shared between the family members who commute to work usually by Chicago public transportation.
He has two best friends that he met when he was a child. In his free time, he loves to watch sports. His favorite sports team is the Chicago Cubs. He also loves old movies and his two favorite movies are Rocky and Taxi Driver. He likes some modern television and movies but mainly sticks to stuff that he grew up with. Keeping up with new technology is not his strength and barely uses social media.  
For the most part he is busy with work but on occasion he finds time for vacation. He has been out of the country two times in his life.

What I have in common: I really love traveling and checking out old classic MLB stadiums. This past summer I went to Boston and watched a game in Fenway Park. In the future I plan on going to Chicago and watching a baseball game in Wrigley Field. I also keep in touch with a few of my friends who I grew up with as a young child. I think we both share an interest in living in big cities. The reason for this is because big cities have many job opportunities and growth.

2 comments:

  1. Hello Tyler,

    I really enjoyed reading your description. I can tell you put a lot of thought and detail into it. I am from Chicago, Illinois so I can relate to a lot of things your prototypical customer enjoys. My family loves the Cubs and the city life. There is always something going on in Chicago and I enjoy the fast pace environment of the city.

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  2. Hi,
    I really like all the details that you provided in your prototypical customer. I think the characteristics of your avatar were very unique and interesting. I like how you mentioned the family members and talked a little bit about them. I do think that big cities have many opportunities and growth. I really enjoyed reading your post!

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