23A - Your Venture's Unfair Advantage

1.) Marketing Experience: I have worked several marketing internships where I have been able to put my skills into the real world.

• V - This is valuable because my business is revolved around marketing
• R - This is not rare. Many college students get internships
• I - Internships are not all the same and people do have different experiences 
• N - There are other ways to get marketing experience such as upper division school or an MBA

2.) Uniqueness of Venture is working with smaller businesses

• V - This is valuable because I can benefit local communities 
• R - Many well established marketing businesses focus on big corporate marketing campaigns 
• I - This is an idea that can be copied 
• N - There are other ways to help smaller businesses grow but i believe marketing is in the core of business growth

3.) Social Media Experience and expertise: I have professional certifications in running social media data and content production platforms. I have also run businesses social media accounts

• V - This is valuable because being able to get a message across social media platforms is important because there are millions of people on social platforms. 
• R - Being on social media is not rare but being able to use it professionally and well is more rare
• I - This can be inimitable in the future because technology is always changing  
• N - It is hard to substitute communication  

4.) Relationships with small business owners: I have come in contact with my small business' and they help me with my ideas and encourage me.

• V - Having strong connections is extremely valuable 
• R - connections are not rare but good strong connections can be difficult, and once you get one you should do your best to keep it. 
• I - These relationships can not be inimitable 
• N - There are other small business owners I can find to give me good advice

5.) Good Contacts with social media experts: For example I am good friends with the Alligators social media engagement manager.

• V - these contacts are valuable to have because they relate to my life paths 
• R - Finding people with can be somewhat rare but everyone can find people who they can relate with.
• I - It can be inimitable but can be difficult 
• N - Other people who have a better understanding of social media 

6.) More people are joining social platforms: This includes the older populations. Older people have been known to not use social media as much as the younger generation. However this gap is changing

• V - this is very valuable 
• R - This is a different time in history where age groups are becoming more in contact with each other and not as distant 
• I - this is not that inimitable 
• N - Their can be other ways to connect people but not in such a large scale

7.) Organization Involvement: involved with American Marketing Association and Food and Resource economics

• V - this is valuable and gives me an opportunity to  network and work on marketing projects
• R - There are a variety of organizations in college that have networking in college. Outside of college this might be more rare 
• I - this is inimitable 
• N -Variety of clubs that give good opportunity. Not every organization is the same and allows different opportunities and networks

8.) Social Capital: My cousin is a media lawyer.

• V - this is a good connection to have
• R - Lawyers can be found anywhere
• I - The law is strict and does not really changed
• N - I can always find myself a lawyer but not one that gives me free lawyer knowledge 

9.) Access to high technology devices and equipment

• V - it is crucial for a marking business to have good equipment 
• R - expensive sometimes but is not hard to find
• I - technology is always being copied and getting improvements 
• N - Variety of styles and preferences in the technology department  

10.) Relationship with a radio station and podcast

• V - third part business connections are beneficial 
• R - not rare. Businesses always collaborate 
• I - this in not really imitable 
• N - Not all businesses can help me out in the same way

My social media experience is the most important to my venture. This is because my company would be involved around social media marketing. Without a background in social media in my idea would not work.