Existing Market
Interview #1
I talked to the owner of the Columbia Restaurant in Tampa, Florida. We talked about the importance of social media for local restaurants. I then told him my idea of a social media marketing business for local businesses. He liked the idea and gave me some more insight of what would help restaurants. He said online reviews are very important. People like to go on Google reviews a Yelp when finding a place to eat. He said online reviews can really hurt a business if they are negative. He explained having someone respond to negative reviews in a professional manner would benefit a lot. I asked him what do you think customers might want next. He responded by saying by businesses getting more personal. Mr. Gonzmart said that social media platforms are growing and making things more personal. This will allow places like a restaurant to show customers a more personal side.
Interview #2
For this interview I talked to my uncle who owns a sports bar in Tampa called Ducky's. He started this sports bar with the MLB player Evan Longoria. He told me social media is growing he has been seeing the role it plays. He told me that people love following celebrities or athletes like Evan Longoria on social platforms. He told me it would be a good idea to contact people outside the business but who are related to it to post about it. He said focusing on contacting micro influences or people with a sustained social media presence can help grow the business more organically than in your face ads. He sees advertising and marketing in the future to be more subtle.
Interview #3
Through my internship I was able to get in contact with a manager at Cigar City, a craft beer brewery in Tampa. I told him my idea and asked what else should we be doing. He said really understanding the business you are working with. Doing research, reading about the product and understanding the customers in great detail. He also said that competition is going to grow because of social media. I have to make sure I stand out and the post do not blend in with everyone else.
What I think is next: I believe social media is going to be a lot different then what it is now. It is going to be business catered eventually. So getting brand out as soon as possible is important now, because it a business waits to long it could get buried. Social media is going to make marketing more subtle than ever before. Ads will not look like ads we see today. They will blend in like a normal post. Getting people to talk about your brand and bringing awareness to your products with out directly posting it from the official business account could escalate engagements.
New Market
my new market would be marketing for direct consumers and not limited to B2B. I could help build personal brands for people. Personal brand is more important than ever. Jeff Bezos the founder of Amazon says your brand is what people say about you when you are not around. My business will assist people to make their online personal brand visually appealing.
Interview #2
I talked to a senior at UF who is about to graduate. He told me that when looking for jobs, in some of his interviews they ask for social media accounts. Having a business assisting him in creating professional social accounts that highlight a personal brand would help. To be successful in this market he said time would be key. In the digital area things may seem fast pace. However, slowing things time and making sure quality is the number one priority would be best.
Interview #2
For this interview I talked to a PR major. He suggested that having a personal website and domain would help express his personal brand. He said he likes the idea of personal brand and thinks it is important for his personal and career life. For success in this market he said he would like if a business such as mine would gear towards his future goals.
Reflection: I was not surprised to see how building a personal brand is important. However, I was surprised to see it have a significant role in getting a job. It use to be employers would just want to see a resume but not a resume is not simply enough to showcase yourself. Having a personal brand takes a lot of work but it is sometimes hard to show. Using social media platforms professionally or building a personal website will really help showcase a persons personal brand.
I think this market is attractive and is similar to my first market in someways. There are differences but the main goal is the same. A business has a brand they are trying to sell and a individual person is trying to brand themselves.
Interview #3
Through my internship I was able to get in contact with a manager at Cigar City, a craft beer brewery in Tampa. I told him my idea and asked what else should we be doing. He said really understanding the business you are working with. Doing research, reading about the product and understanding the customers in great detail. He also said that competition is going to grow because of social media. I have to make sure I stand out and the post do not blend in with everyone else.
What I think is next: I believe social media is going to be a lot different then what it is now. It is going to be business catered eventually. So getting brand out as soon as possible is important now, because it a business waits to long it could get buried. Social media is going to make marketing more subtle than ever before. Ads will not look like ads we see today. They will blend in like a normal post. Getting people to talk about your brand and bringing awareness to your products with out directly posting it from the official business account could escalate engagements.
New Market
my new market would be marketing for direct consumers and not limited to B2B. I could help build personal brands for people. Personal brand is more important than ever. Jeff Bezos the founder of Amazon says your brand is what people say about you when you are not around. My business will assist people to make their online personal brand visually appealing.
Interview #2
I talked to a senior at UF who is about to graduate. He told me that when looking for jobs, in some of his interviews they ask for social media accounts. Having a business assisting him in creating professional social accounts that highlight a personal brand would help. To be successful in this market he said time would be key. In the digital area things may seem fast pace. However, slowing things time and making sure quality is the number one priority would be best.
Interview #2
For this interview I talked to a PR major. He suggested that having a personal website and domain would help express his personal brand. He said he likes the idea of personal brand and thinks it is important for his personal and career life. For success in this market he said he would like if a business such as mine would gear towards his future goals.
Reflection: I was not surprised to see how building a personal brand is important. However, I was surprised to see it have a significant role in getting a job. It use to be employers would just want to see a resume but not a resume is not simply enough to showcase yourself. Having a personal brand takes a lot of work but it is sometimes hard to show. Using social media platforms professionally or building a personal website will really help showcase a persons personal brand.
I think this market is attractive and is similar to my first market in someways. There are differences but the main goal is the same. A business has a brand they are trying to sell and a individual person is trying to brand themselves.
No comments:
Post a Comment